Our goal to deliver fresh, inventive new products to our customers is built on a strong foundation of core beliefs:

We believe in the transformative power of beauty. Consistently leading the industry in fashion-forward color and pattern, our goal has always been to channel our passion for design into products that enrich the lives of consumers through beauty and comfort.

We believe in the importance of relationships. While styles change quickly and the economy is in a perpetual state of flux, our one enduring constant is in the connections that we’ve built. We find that our best moments of inspiration come when finding new ways to address the needs and concerns of our customers.

We believe in value. Whether it takes the form of sophisticated, hand-knotted wool and silk masterpiece or a whimsical indoor-outdoor design, each piece we create should carry with it an intrinsic value – in both quality and price.

We believe in the role of social responsibility. Since its inception, Jaipur founder NK Chaudhary has instilled within the company’s culture the importance of giving back. A centuries-old system has given way to a new model helping communities of talented artisans to excel at their passion, while empowering them through innovative grassroots programs to find greater financial and social stability.